NextAR

NextAR is an innovative project that transforms traditional printed posters into interactive 3D experiences using augmented reality. Each poster includes a QR code that, when scanned with a smartphone, launches a custom AR application created specifically for the client. This allows users to view and interact with 3D objects directly on their devices, blending physical and digital experiences in a seamless and engaging way.

The project was developed as a bespoke solution for a client seeking to enhance their visual communication and product presentation. The AR application is optimized for mobile devices and designed for ease of use — users simply scan the QR code, and the 3D object appears in their real-world environment.

NextAR demonstrates the potential of augmented reality to create memorable, interactive experiences from otherwise static materials. It merges print design with cutting-edge technology, giving audiences a new way to engage with content and products while providing clients with a modern, eye-catching marketing tool.

By combining creative design, 3D modeling, and AR deployment, NextAR exemplifies how physical and digital media can be integrated to enhance user engagement and bring ideas to life in entirely new ways.

Let’s check this project! (better on smartphones!)